Even pre-pandemic, selling art online has been rising in popularity with artists of all mediums. Now that COVID has made shopping online a necessity for most of us in both 2020 and 2021, selling your art online has become a major part of an artist’s career, and even their main source of income.
Artists such as Jordan Clark offer a wealth of information and advice they have pulled from their own personal experience, and have graciously shared them to YouTube to help any fledgling artist make a successful career on websites like Etsy, Shopify, or elsewhere. Not only do they offer advice regarding where to sell, but they also guide you from creating products to sell, to the logistics of getting your product to your customer, and even how to find customers in the first place.
“I started on Etsy, and I think that’s a great first step”, says Clark in her YouTube video: “how to sell your art (online)!”. Clark’s reasoning for suggesting Etsy to beginners is that it requires very little cost to actually get your store online. It’s also a good way to find customers if you may not already have a following to pull from elsewhere. This thanks to Etsy’s search engine, which utilizes a tagging system to help buyers find products all across the platform.
Clark still suggests that artists make use of social media platforms, and gives examples such as Instagram or Youtube as good places to market yourself. “Pick whatever platform works for you,” says Clark, but she also offers a bit of caution: “share unique and creative content that isn’t just trying to promote whatever you’re selling”. People want to see and buy art from artists whom they can engage with, and don’t want to follow an account that just looks like another instagram ad.
Clark then finishes up her video by informing her viewers on ways to become educated in the legal aspect of owning a shop online. Unfortunately, it’s not as simply throwing together a website and printing pictures, as much as we would like it to be so. A lot of research needs to be done not only for your country of residence, but within your specific state as well. Although Clark is unable to dive into the legal specifics, she does get down to the nitty gritty of how she organizes her bookkeeping to put more attention on the creative aspect of her business.
With resources like Clark’s video making a digital storefront for your art-related business so easy, the hardest part might now just be actually making the art to sell! Make sure to watch the entire video to gain all of her excellent advice and learn very valuable tips on starting your own art-related business!