Chop out the boring old designs that have been done a million times before.
Stealthy package designing and logo branding can take your business to the next belt.
STEP INSIDE MY DOJO AND WE’LL BUILD YOU UP:
email: logoninja@branding.com
Tag: Advertisement, logo design
Author: Zachary Friday
This is Zach. He is currently a Mixed Digital Media major. He spends most of his free time playing hockey or creating art of some kind. His career goals are to make a living off his art. There is plenty of different routes he could go and be as broad or niche as he wants. More specifically, he is heavily interested in animation. His favorite cartoon show of all time is the classic Tom and Jerry and loves that style of animation. Older animations in general appeal to him. He plans to create his own cartoon show in the future, so he is working on his animation skills as well as his overall writing skills.
Hi Zachary,
I really like your ad! First of all the headline, Your Brand SUCKS, really got my attention. It’s out of the ordinary for someone to directly insult someone’s brand rather than to compliment it. There is also a clear theme here with ninjas/karate. You do a great job of telling your audience what your service is and how to use it in a fun way. The words “chop” “belt” “dojo” really exemplify this and stick to the theme.
I also like the image used. Blue and yellow are a good choice of colors because they are complementary. The ninja in the center of the image looks very cool. You also toned the colors down a bit so that way the ninja is the highlight. I also like how you didn’t color the ninja in the typical black uniform since it would contrast too much against the lighter background. The ninja looks a bit off-center but that’s easy to tweak. There is also a lot of negative space, so I’d recommend taking everything in the middle and making it a bit bigger. I’m guessing the image is supposed to accompany the text, rather than being a standalone picture, since only the tagline is on it.
Great job!
Wow Zackary, really calling me out huh. I think that headline will instantly make people read regardless if they even have a brand, and that’s good. It sticks out like a sore thumb. Although, I think that you could of maybe tried to slip a ninja pun in there too, but its already really strong. Speaking of ninja puns, those sell your brand. Keeping on task with theming in huge in todays day and age. Even if your product isn’t good, your still keeping that prowess. Please critique my work all day. However I’m about to critique yours. i usually like simplistic designs, however this one is just bland and dull. There’s no popping colors or action in the ninja pose. It turns me away. “Why would I get advice from someone who doesn’t take it himself” kind of vibe. Keep it the way it is, better more popping colors, and maybe a third color in the ninja or the text, and a more action pose for the ninja. Otherwise, best ad in class.